Shoe Carnival 2.0

Unbox a world of shoes

Framestore Chicago commissioned us to create the all-new and refreshed 2021 Shoe Carnival summer spots. Featuring playful characters inside a colorful shoe-box world. These spots were produced back to back for Shoe Carnival, the American shoe store chain.

The first spot (above) takes the viewer into the Shoe Carnival store interior, zooming past all the brand departments and encountering the customers unboxing all the fun at Shoe Carnival.

Production

Framestore Chicago

Brand

Shoe Carnival

Executive Producer

Jamie Hoskins

Director

Daniel Pernikoff
Scott Rachwalski

Back to School

with Nike Air Max, Vans, and Adidas

For the ‘Back to School’ campaign our mission was to highlight the different brands and styles with an adventurous drone flight through different themed product vignettes.

Back to School

with Nike Court Vision, Crocs, and Skechers

Fly through a box of Big-Time fun, going from playgrounds to hallways, from science labs to study rooms, each thematic world designed to complement the brands.

Making Shoe Carnival

To achieve these good-looking spots we tweaked and improved until we got it just right. Take a look at the clips here to get an idea of the process.

Craft

If the shoe fits!

PRODUCER

Hert Zollner

CG LEAD

Tom Hankins

Erwin Dumoulin

TECHNICAL DIRECTOR

Roy Nieterau

MODELING

Alex van der Aa

Sander Bultman

Nick Rutten

Erwin Dumoulin

Ronny van Kuijk

RIGGING

Apolo Osornio

Caio Hidaka

Danilo Pinheiro

Glauber Belo

Saul Almeida

Roy Nieterau

LOOK DEVELOPMENT

Alex van der Aa

Nick Rutten

Erwin Dumoulin

Tom Hankins

3D ANIMATION

Tim van Dulmen

Robbin van den Broek

TECHNICAL ANIMATION & SIMULATION

Sander Bultman

LIGHTING / RENDERING / COMPOSITING

Erwin Dumoulin

Alex van der Aa

Tom Hankins