Unbox Holiday

All aboard! We’re back with yet another colorful Shoe Carnival campaign.

The Holiday season is upon us, and so is the yearly wave of magical spots. We’re very jolly hopping on this train! As we’re chugging through a winter landscape we get to peek inside each brand’s shoebox to catch a glimpse of the holiday spirit (and a stowaway Yeti) representative of their unique style and branding.

We’ve teamed up again with Framestore Chicago to create these festive Holiday spots for Shoe Carnival.

Production

Framestore Chicago

Brand

Shoe Carnival

Executive Producer

Jamie Hoskins

Director

Jake Cuddihy
Daniel Pernikoff

Social Holidays

Television spots, social media campaigns, and in-store and out-of-home prints were rolled out for maximum exposure and engagement.

You might have seen them pop-up already but be sure to check everything out below.

Yeti makes the register go *ka-ching*!

Holidays are coming!

Craft

If the shoe fits!

PRODUCER

Hert Zollner

CG LEAD

Erwin Dumoulin

TECHNICAL DIRECTOR

Roy Nieterau

CG  SUPERVISOR

Tom Hankins

MODELING / LOOKDEV

Nick Rutten

Erwin Dumoulin

Diede Bouman

Raven Baars

Tom Hankins

Alex van der Aa

RIGGING

Caio Hidaka

Danilo Pinheiro

Roy Nieterau

ANIMATIC

Sander Bultman

ANIMATION

Ruth Taylor

Ziggy Deutz

TECHNICAL ANIMATION & SIMULATION

Sander Bultman

LIGHTING / RENDERING / COMPOSITING

Erwin Dumoulin

Nick Rutten

Tom Hankins