Prominent Craft

In-store and online product film

Luxury chair manufacturer Prominent set out to expand their brand name. We stepped on board and created a contemporary commercial that highlights everything a Prominent chair has to offer.

As storytellers, we like take you on a short journey, transfer a feeling and connect you with the essence of a brand. In this case we combined a classical craftsmanship base with a modern and energetic vibe, legible for any generation.

Brand

Prominent

“I want to thank the team for this great job that they did for us. We at Prominent are really impressed by the skill and work method of Colorbleed. We love the end result! Thank you - and we will meet again!”

GeertjanManaging Director Prominent

Telling a story

At the Prominent Headquarters we laid the groundwork for this concept. Main USP’s were presented by Prominent’s marketing team. We got to know the brand, product and service of Prominent so we could translate this visually. It allowed us to design how the spot would best be visualized while sticking closely to what Prominent wanted to push forward.

The concept: the birth of a Prominent chair.

“Making technical, sexy”

Selling a Feeling

Prominent provided us with a complete assembly package, straight from the factory, enabling us to re-create the chair from the frame up. Using it we built an exact 3D duplicate of the Prominent Craft chair, detailed to the finest stitch.

The frame ascends from its bath and is presented to the world. Like a timelapsed cloudscape the foam sets into place, right before it is encapsulated in its fabric and leather upholstery.

The FX heavy shots tell a story of cloudy comfort, supported by a sturdy foundation and finished by the finest materials. It’s showcasing in detail the unique strengths of the comfortable Prominent chair.

Watch our Making Of to see how process generates a magical short film.

Print campaign

High resolution stills, made specifically for various print purposes. Not only used for in-store and out-of-home branding but also featured in brochures and on banners.

Colorbleed Team

The most relaxed team in the world

CREATIVE PRODUCER

Daniël Visscher

(ART) DIRECTOR

Tom Hankins

TECHNICAL DIRECTION

Roy Nieterau

MODELING /LOOKDEV

Tom Hankins

Patrick Blankenzee

SIMULATION & FX

Sander Bultman

Andrea Parasella

 3D ANIMATION

Björn Sjöberg

STORYBOARD

Martijn Rook

LIGHTING / RENDERING / COMPOSITING

Tom Hankins
Patrick Blankenzee

RIGGING

Roy Nieterau

GRAPHICS

Tommie Mathe

SOUND

Manglemoose

CUTDOWN EDITS

Daniël Visscher