CG+LIVE-ACTION TVC, TAGONS, OOH, DOOH
We found ourselves with a bit of spare time and decided to do a highly realistic take on some Pokemon characters. It’s a show we loved to watch as kids.
With this project wanted to give something to the CG community so we decided to release it alongside a making of video of designing and sculpting Pikachu.
Perfection is in the details
When you focus on something that mimics lifelike objects it’s really up to the small details to avoid reaching an uncanney valley where you start disbelieving what you see. So we looked closely at what a real camera does when it captures a frame with a narrow depth of field. We noticed the cat’s eye bokeh around the edges and the slight details of scratches and dirt on the lens. From that moment on we spend this passion project on really investigating mimicking this “realness” of a real life photo so our animated films would appear just as real.
After some cups of coffee and quite a bit of research we implemented the things we learned into this passion project.
Telling your brand’s story
We won’t spill all the beans, but here’s one.
We believe any product has a story to tell and emotions to feel along with it. It just takes the right attitude at filmmaking to tell it right. Our directors have experience with taking the initial seed of an idea and make it flourish into an amazing film. With great care we select how we visualize the different aspects of what you’re trying to tell and ensure it sets the mood for your brand.
”Who knew that Pokemon could look so good.Tim FarnhamGame Designer