Houston…
We have a coconut drinking problem!
In our previous campaign, we let Lebara hero Joey hit rock bottom while he was diving for the lowest mobile phone subscription prices ever.
But his search for the best deals ain’t over. This time he’s pushing his mind-blowing boundaries even further and letting himself, together with his fishy friend, get shot into the dizzying emptiness of outer space. Will he find what he’s looking for, or is it all in his head?
Agency
Brand
Lebara DK’s Mascotte, Jens, starring in various campaigns!
Together with Motorrr! Production we were tasked to expand Lebara DK’s brand even further. Our hero Jens was developed in consultation with Motorrr! to perfectly embody the potential new client base. An eager, enthusiastic, and friendly personality to help guide consumers and expand the brand’s image in an accessible manner. See all current spots below.
” The creation of a 3D character opens up a world of possibilities."
Jens was specifically designed to be used in a multitude of advertisements. His smooth looks, shapes, and shading style can be bent and shaped in any form, to make up for his lack of a body;), and still present an outspoken expression.